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I get many requests about the systems I use in running my own eBay and
internet business.
To give you the answer in one place, here is the software which I use
daily in my own business.
I should point out that much of my own activity is now to do with
selling digital information via eBay and from websites i.e. ebooks and
software, which is why some of the software programs I use are
concerned with this activity.
General productivity
1. Shortkeys This is lovely utility which saves me hours of time each
week. It is perfect for those occasions when you are required to key
in information to websites. For example, how often do you key in your
name and address, or a username and password, or an email address?
With Shortkeys, you associate 3 or 4 unique keystrokes with a string
of frequently used information. Let's suppose I want to have a
shortkey for my email address, and I set this as ##z1 in Shortkeys.
Whenever I am required to key in my email address, in Outlook, on web
forms, in Word documents etc, I just type in ##z1 and Shortkeys
instantly replaces that with my email address.
There is a free version called Shortkeys Lite which has a limit of 30
items. The full version of Shortkeys allows you an unlimited number of
items.
You can get it here:
http://www.shortkeys.com
2. Download Accelerator If you regularly download ebooks or software,
and it seems to take forever, you will find Download Accelerator is a
useful addition to your portfolio. Download Accelerator increases
download speeds by up to 300%, regardless of the speed of your
internet connection. I don't know how it does it, but I guess 110
million users can't be wrong!
You can get Download Accelerator here:
http://www.download-accelerator.com
eBook production
1. Adobe Acrobat I use Adobe Acrobat to create all my ebooks in pdf
format as this file can be read by anyone with the free software
Acrobat Reader - and this includes Mac users too. The way I create an
ebook is to write it in Microsoft Word first. Once I'm happy that the
Word version is exactly how I want it, I use an integrated converter
which takes the Word file and converts it automatically into a pdf
file. This conversion preserves everything which appeared in the Word
document, including headers/footers, page numbers and web links.
Whilst I use the full Adobe Acrobat product, there are several free
services and software which enable you to convert documents into pdf
format.
http://www.pdfonline.com
http://www.primopdf.com
http://www.fastpdf.com
If you are considering developing your own ebooks using Acrobat, and
want to be able to use all the facilities which are available, you can
see if Adobe Acrobat is for you here:
http://www.adobe.com
2. ebook Covers It is a fact that showing your ebook in 3D form so it
looks like a physical book really helps to boost sales. Compact Draw
is the software I use to create my ebook covers. You can try it for 30
days here:
http://www.compactdraw.com
Website creation and maintenance
1. Website design I use Macromedia's Dreamweaver to design websites,
and indeed to create eBay auction description pages. Dreamweaver is a
premium web design product, and unless you're going to do serious
website design I wouldn't advise you to acquire it.
You can learn about Dreamweaver here:
http://www.dreamweaver.com
As an alternative, you could consider using this free option. NVU is a
free web design software package. You can get it from here:
http://www.nvu.com
2. Image Manipulation & Optimizing I use Paint Shop Pro for picture
manipulation and for optimizing. This is important for auction
pictures, as eBay have a size limit of 50KB on any
pictures which you want to upload to their Picture Service.
Now owned by Corel, PaintShopPro is relatively expensive.
Alternative free image editors include:
http://www.irfanview.com
http://www.drawplus.com
3. Website upload Cute FTP is probably the best known FTP software. I
have used it for several years and have been very satisfied with the
software. You can find out about Cute FTP here:
http://www.cuteftp.com
4. Website hosting ProWebSpace are excellent and reasonable web hosts
which I have now been using for over a year. I transferred to them
from another host with whom I was having lots of problems. Now, I have
a better service, and it's at one third the price!
You only need companies like ProWebSpace if you intend to "go
commercial" in your internet activities. If you do, it's important to
have a paid service as this gives you the right to kick b**t if ever
you experience hosting problems. If you're looking for professional
hosting at a very reasonable price, this is definitely where I would
start.
http://www.prowebspace.com/?id=491
If you'd like to get free web hosting, you can get web space for
nothing from a variety of ISPs. Take a look at:
http://www.freeisp.com
Newsletter and other Mailings
1. Newsletter Management As my newsletter has grown, I've tried
various ways of managing my mailing lists. I currently use
Press-Manager, and have found their service to be very easy to set-up
and to use. It's a web based service, and all mailings are performed
from their site. This means there's no software to be installed, I can
manage my mailings from any PC and my ISP no longer bears the mailing
load of my newsletter.
http://www.press-manager.com
2. Autoresponding You may know that the use of autoresponders is one
of the keys to marketing on the internet. I use Promasoft, and have
found it can easily handle everything I want.
http://www.autoreplying.com
Those are the the services and software which I use regularly. If you
decide to try some of them, I hope you find them to be equally useful
for you.
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Brian McGregor is an eBay and internet entrepreneur. He
recently created the 'eBay Master Class' for eBay sellers. For your
free copy, please go to
http://www.workwinners.com/ebm-request.htm
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